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The Benton Group Announces

Contest Winners

“These are outstanding letters from a group of professionals that understand the meaning and the value of building a consulting relationship with their clients” said Don Benton, CEO at the Benton Group, about the entries in this years contest for best conversion testimonial.

First Place Winner-$500 has been sent to Melisa Hornick of Fox 43 (WPMT) in Harrisburg/York PA for her yellow page conversion of a Chiropractor that said, “I should have done it years ago”.

Second Place Winner-$250. Michele Hajek from UPN 44 (WTOG) in Tampa, FL for her driving school testimonial on reducing their yellow pages and the success of their television campaign.

Third Place Winner-$100. Jennifer Berck from CBS 12 (KFVS) in Cape Girardeau, MO. for her conversion of a home theater company to her station from the yellow pages.

Honorable Mention- This year we recognize Larry Ligtenberg from ABC 6 /Fox 4 in Billings, Montana for his $20K plus conversion to “on air classifieds” out of the daily newspaper using the Benton Group’s newspaper conversion techniques and his exceptional presentation skills.

While the dollar amount of the conversion is a factor in the selection process, the winners are chosen primarily on content quality of the client’s testimonial letter and the quality of the before and after ad copy submitted.

The Benton Group specializes in helping the highest paid sales people in the world become more productive. Our client list includes CBS, Raycom Media, Quorum Broadcasting, Viacom, Sinclair Broadcasting, Emmis Broadcasting and many others.

Our training programs are sold on an exclusive basis and many markets are already closed.  Please e-mail or call us to determine if the market exclusive is available for your market.  360.574.7369

Check us out: www.thebentongroup.net


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