The Benton Group Announces
“These are outstanding letters from a group of professionals that understand the
meaning and the value of building a consulting relationship with their clients”
said Don Benton, CEO at the Benton Group, about the entries in this years
contest for best conversion testimonial.
First Place Winner-$500 has been sent to Melisa Hornick of Fox
43 (WPMT) in Harrisburg/York PA for her yellow page conversion of a
Chiropractor that said, “I should have done it years ago”.
Second Place Winner-$250. Michele Hajek from UPN 44 (WTOG)
in Tampa, FL for her driving school testimonial on reducing their yellow pages
and the success of their television campaign.
Third Place Winner-$100. Jennifer Berck from CBS 12 (KFVS)
in Cape Girardeau, MO. for her conversion of a home theater company to her
station from the yellow pages.
Honorable Mention- This year we recognize Larry Ligtenberg from ABC
6 /Fox 4 in Billings, Montana for his $20K plus conversion to “on air
classifieds” out of the daily newspaper using the Benton Group’s newspaper
conversion techniques and his exceptional presentation skills.
While the dollar amount of the conversion is a factor in the
selection process, the winners are chosen primarily on content quality of the
client’s testimonial letter and the quality of the before and after ad copy
The Benton Group specializes in helping the highest paid sales people
in the world become more productive. Our client list includes CBS, Raycom
Media, Quorum Broadcasting, Viacom, Sinclair Broadcasting, Emmis Broadcasting
and many others.
Our training programs are sold on an exclusive basis and many markets
are already closed. Please e-mail or call us to determine if the market
exclusive is available for your market. 360.574.7369
Check us out: www.thebentongroup.net