To provide one day of media exclusive on-sight consulting to your account
executives training them how to actively convert advertising revenue from the
Newspapers into advertising based upon the "consult-sell" approach. The
selling cycle is structured and is designed to last twelve weeks.
Our relationship will begin with an in depth pre-planning phone call to cover
the preparation required to achieve the highest level of productivity while we
are in your market.
8:00 AM - 10:30 AM
Professional/Merchant seminar sponsored by you that is designed to educate
the business community on how to reduce their Newspaper advertising and why
they should spend the money they save with your station. The sign-in list
for the seminar will become your "Hot Prospect" list for your first calls in
the field. This seminar will be conducted by Don Benton.
10:30 AM - 3:30 PM
Newspaper Educational training. This session with the entire staff
will be devoted to learning how the Newspapers work, the sales presentation,
the cost, handling objections and a general review with questions and
answers. We will also cover basic selling techniques as well as effective
time management and goal setting. Each account executive will receive
their own step by step workbook that they will continue to use the the field
long after Mr. Benton has left your market. These workbooks include
customized graphs depicting ad cost and circulation decline for the newspaper
in your market.
3:30 PM - 4:30 PM
Management meeting: We will review with the management staff the
latest management implementation techniques designed to achieve optimum results
from the training program.
Program Investment: Price Varies by Market Size
Terms: Terms are outlined in the Letter of Agreement that accompanies your
customized proposal. Reasonable airfare, hotel and meals will be
paid by the client.
(International flights require business class travel)
||Click here for customized exclusive proposal for your market.